OUR STORY

For a person born in-love with the outdoors, growing up in Northern California is like winning the lottery at birth. The lakes, rivers, rice fields, orchards, mountains and valleys that make up this unique part of the world offer a diversity of outdoor pursuits second to none. So what could possibly make such an amazing landscape even better? A good dog! 

Over the years we have been fortunate to have hunted, fished and hiked alongside some of the best dogs to have ever chased a ball, but one dog has always been a legend. Cinder was more than just our dog and our friend, he was our guide. Even when we couldn’t hunt birds on fancy clubs or in great blinds he always sat still, watched, and when we shot (no matter how poorly) he always came back with our birds. When we had a great day he let us take all of the credit and when we had a bad day he would sneak in and eat an entire German chocolate cake off of moms counter (and be fine by the way) and we would forget all about it. Back then it seemed like everyone had more than we did but they didn’t have Cinder.

Our brand celebrates our friend, our adventures, and the the adventures that you have with your friends. Whether your dog is a service animal, a co-worker, or just a buddy, our brand is for you. If you love the outdoors and sharing it with others our brand is for you. It is our hope that everyone from all walks of life gets to experience the wonder and beauty of the outdoors and we are dedicated to using our brand to ensure that it is here for all of us today, tomorrow and beyond.